Key Skills

Experience Design | Spatial Computing | Virtual Reality | Augmented Reality | Spatial Audio | Vehicle UI Design | Creative Direction | Sound Design | Music Composition | Film Direction | Generative AI | Immersive Storytelling 

Experience Design Director
Betaville, April 2023 — Present

  • Consulting on experience design for the industry-leading Previs Pro storyboarding app (used by filmmakers for projects with HBO Max, the BBC, NBC etc.)

  • Working with AI video generators (Runway, Veo/Flow, Kling, Sora, Topaz etc.) to ideate and develop new ways of telling stories.

  • Completing post-production on the pilot for an original 360 VR narrative series, The Stitch Line.

Director, Automotive Experience Design
SiriusXM, March 2018 — March 2023

  • Led the design team responsible for the in-vehicle entertainment systems for all of SiriusXM’s automotive partners, including Ford, GM, BMW, Mercedes, Toyota and Honda.

  • Researched future-state technologies coming to the vehicle such as augmented reality (heads-up displays), spatial audio, autonomous vehicles, and the Apple CarPlay/Android Automotive operating systems. 

  • Also led the UI design team responsible for all of SiriusXM’s mobile, connected home and voice experiences, before transitioning to the automotive design team.

Virtual Reality Instructor
New York Film Academy (NYFA), May 2017 — October 2018

  • Taught a series of master classes at NYFA within their Narrative Virtual Reality program, guiding students from initial concepts through design to completed cinematic VR projects.

  • Designed a custom VR Storyboard that the students could use, based on research I had done at the NYU VR Lab.

Virtual Reality Lab Fellow
NYU Media and Games Network (MAGNET), September 2016 — January 2018

  • Selected to participate in NYU MAGNET’s VR Lab, a development program for media creators and technologists to ideate, prototype and build virtual and augmented reality experiences. 

  • Directed a Cinematic VR experience, Now Then, with fellow lab participant and Academy-Award-winning producer Ryan Silbert, which was featured at the lab’s Demo Day, sponsored by Time Magazine and Oculus/Meta.

Founder & Experience Director
Betaville, February 2012 — August 2016

  • Founded Betaville, an experience design consulting practice, to help clients with their web, mobile and streaming video initiatives.

  • Consulted with NBCUniversal's TV Everywhere and Digital Products groups on their OTT and streaming experiences.

  • Led the experience design strategy for OVEE, the live streaming product for ITVS, part of the Corporation for Public Broadcasting.

Experience Director
Razorfish, October 2010 — January 2012

  • Headed up a team of Experience Designers, Information Architects and Content Strategists. 

  • Led the experience design on the Ford account, developing and optimizing user experiences across all consumer touch-points in the Ford ecosystem, including their in-vehicle, tablet and mobile channels.

Group Director, User Experience
GREY, March 2009 — October 2010

  • Led the formation of the User Experience practice in GREY/G2’s New York office. 

  • Hired the team and developed a methodology to work with multiple agency disciplines across all channels, including digital, social, print and TV, as part of GREY’s integrated marketing approach.

Senior Vice President, Creative Director
GREY, November 2006 — February 2009

  • Consulted with G2, part of the GREY group, on a complete redesign of Pfizer.com (Webby Honoree), leading the visual design, UX and video production. 

  • Transitioned to a full-time position to head up the creative team, working with clients such as Kraft, Latisse and Nestlé.

Director / Experience Designer
Elevator Moods, May 2005 – October 2006

  • Wrote, directed and designed the experience for Elevator Moods, a web series set in an elevator and shot from the POV of a surveillance camera. 

  • Elevator Moods was an Official Selection at Sundance, a Finalist at SXSW Interactive, a Webby winner (Best Broadband Site) and was ultimately acquired by A&E TV.

Previous Relevant Experience

  • Adjunct Professor | Pratt Institute

  • Experience Director | Fair Isaac

  • Director, Interactive Design | T3 Media

  • Creative Director | Agency.com

Awards

Sundance Film Festival
Official Selection: Elevator Moods

Webby Awards
Winner, Broadband Category: Elevator Moods
Winner, Kids Site: Scholastic
Winner, People’s Voice Award: Scholastic
Honoree, Pharmaceutical Category: Pfizer.com

SXSW Interactive Festival
Finalist, Experimental Category: Elevator Moods

Made in NY Media Center: Virtual Reality Pitchfest
Winner: YES!

StoryCode Story-Hackathon: Beta
Special Recognition: Best use of Twilio API

ADDY Awards - Best of New York
Citation of Excellence: Nike – Jumpman 23
Citation of Excellence: MetLife
 
@d:tech Awards
Silver, Best Direct Marketing Website: MetLife

"The Best Awards"
Citation of Excellence: Nike – Jumpman 23

Internet Professional Publishers Association (IPPA) Awards
Second Runner-up, Best Overall Site Design: Nike - Jumpman 23
Honorable Mention, Best Commercial Concept: Nike - Jumpman 23

One Show Interactive Awards
Finalist: MetLife
Finalist: Nike - Jumpman 23

Society of Publication Designers (SPD)
Silver Medal, Online Design: Nike - Jumpman 23