Director, Streaming Experience Design
SiriusXM, March 2018 — Present
Leading the experience design team responsible for SiriusXM’s streaming apps (everything outside the car). Oversee both audio (music, talk, news, comedy, sports) and our newly-launched video content across all streaming platforms, including mobile, tablet, web, OTT, and voice experiences.
Virtual Reality Instructor
New York Film Academy (NYFA), May 2017 — Present
Teaching a series of master classes at NYFA within their new Narrative Virtual Reality program. My focus is on teaching students how to conceive of and structure experiences in cinematic virtual reality (using a VR-specific storyboard template which I designed), and then taking their concepts through to completed VR projects.
Virtual Reality Lab Fellow
NYU Media and Games Network (MAGNET), September 2016 — January 2018
Selected to participate in NYU MAGNET’s VR Lab, a program for media creators and technologists to ideate, prototype and build virtual and augmented reality experiences. Directed a Cinematic VR experience, Now Then, with fellow lab participant (and Academy Award-winning producer) Ryan Silbert. Now Then debuted at the lab’s Demo Day, sponsored by Time Magazine and Oculus.
Founder & Experience Director
Betaville, February 2012 — January 2018
Founded my own company, Betaville, to create experiences for the web, video and virtual reality. Betaville has worked with clients such as NBCUniversal, consulting with their TV Everywhere, Digital Products and Content Distribution groups, and ITVS (part of the Corporation for Public Broadcasting), leading a series of experience strategy engagements to help optimize OVEE, their live streaming product.
Razorfish, October 2010 — January 2012
Headed up a team of Experience Designers, Information Architects and Content Strategists. Led the experience design on the Ford account, developing and optimizing user experiences across all consumer touch-points in the Ford ecosystem, including their in-vehicle, tablet and mobile channels.
Group Director, User Experience
GREY, March 2009 — October 2010
Led the formation of the User Experience practice in GREY/G2’s New York office. Hired the team and developed a methodology to work with multiple agency disciplines across all channels, including digital, social, print and TV, as part of GREY’s integrated marketing approach.
Senior Vice President, Creative Director
GREY, November 2006 — February 2009
Began working with G2, part of the GREY group, as a consultant on a complete redesign of Pfizer.com (Webby Honoree), leading the visual design, UX and video production. Transitioned to a full-time position to head up the creative team, working with clients such as Kraft, Latisse and Nestlé.
Director / Experience Designer
Elevator Moods, May 2005 – October 2006
Wrote, directed and designed the experience for Elevator Moods, a web series set in an elevator and shot from the POV of a surveillance camera. Elevator Moods was an Official Selection at Sundance, a Finalist at SXSW Interactive, a Webby winner (Best Broadband Site) and was ultimately acquired by A&E TV.
Creative Director, User Experience Group
Fair Isaac, October 2002 — April 2005
Led the User Experience Group for Braun Consulting (acquired by Fair Isaac), working at the intersection of technology, strategy, user interface and visual design. Supervised and mentored staff of Designers, Developers and Information Architects for clients such as Pfizer and the New York Times.
Pratt Institute, September 2001 — September 2002
Developed “Technology and Writing,” a new undergraduate course for Pratt focusing on writing and multimedia within the online space. The course mixed hands-on learning with a more theoretical examination of hypertext and the emerging fields of interactive cinema and digital video.
Director, Interactive Design
T3 Media, January 1999 — April 2001
Creative lead for Interactive Design group. Liaised with clients and provided creative oversight on specific projects, including Scholastic (winner of two Webbies), Sony and American Express. Led new business development from creative perspective. Responsible for hiring and mentoring staff of twenty, and also built out one of the first dedicated UX practices at a digital agency.
Agency.com, September 1997 — December 1998
One of the first Creative Directors at Agency.com. Supervised team of Art Directors, Designers and Front-End Coders. Led the redesign of MetLife.com, and launched foundational online experiences for Nike, including Michael Jordan’s Jumpman 23 and the Brazilian national soccer team’s site, Brasil Futebol.
OVEN Digital, February 1997 — September 1997
Developed creative briefs and proposals for Aries Online Games, and managed client relations and production team. Managed strategy for new iteration of MoMA’s web site. Developed Shockwave games for HarperCollins, from ideation through proof-of-concept to launch.
Sundance Film Festival
Official Selection: Elevator Moods
Winner, Broadband Category: Elevator Moods
Winner, Kids Site: Scholastic
Winner, People’s Voice Award: Scholastic
Honoree, Pharmaceutical Category: Pfizer.com
SXSW Interactive Festival
Finalist, Experimental Category: Elevator Moods
Made in NY Media Center: Virtual Reality Pitchfest
StoryCode Story-Hackathon: Beta
Special Recognition: Best use of Twilio API
ADDY Awards - Best of New York
Citation of Excellence: Nike – Jumpman 23
Citation of Excellence: MetLife
Silver, Best Direct Marketing Website: MetLife
"The Best Awards"
Citation of Excellence: Nike – Jumpman 23
Internet Professional Publishers Association (IPPA) Awards
Second Runner-up, Best Overall Site Design: Nike - Jumpman 23
Honorable Mention, Best Commercial Concept: Nike - Jumpman 23
One Show Interactive Awards
Finalist: Nike - Jumpman 23
Society of Publication Designers (SPD)
Silver Medal, Online Design: Nike - Jumpman 23
You can download a PDF of my résumé here.