As a Creative Director and Experience Director, I've led design teams at SiriusXM, Razorfish, GREY and Agency.com to create digital experiences for blue chip clients such as Ford, NBCUniversal, Pfizer, and Nike..

My creative work has garnered numerous awards, including four Webbys.

The examples below showcase my work across UX and creative disciplines, automotive, web and mobile platforms, and internal and consumer-facing experiences.

SiriusXM | Automotive Experience Design Director

At SiriusXM I led the design team responsible for in-vehicle user experiences for all of SiriusXM’s automotive partners, including Lucid, Ford, BMW, Mercedes, Toyota and Honda.

Before leading the automotive design team, I headed up the UX team working across all of SiriusXM’s streaming platforms, including their web, mobile, tablet, connected home and voice experiences.

I also researched future-state technologies coming to the vehicle, including augmented reality (heads-up displays), spatial audio and autonomous vehicles, and helped implement the SiriusXM experiences for Apple’s CarPlay and Google’s Android Automotive operating systems.

Lucid - For You Screen

Ford - Now Playing Screen

iPhone - News, Music and Now Playing Screens

iPad - Video Screen

NBCUniversal | Experience Director

At NBCUniversal, I consulted with both the Digital Products and Content Distribution groups, touching brands across the NBCU portfolio.

I developed the strategy for streamlining a media assets portal, helped optimize the metadata display for their TV Everywhere platform, and led a mobile-first redesign of a proprietary scheduling tool.

Scheduling Tool - Tablet View

Scheduling Tool - Mobile View

Scheduling Tool - Search Screenflow (detail)

TV Everywhere - Metadata Optimization Wireframe

Ford | Experience Director

At Razorfish, I worked as the Experience Director on the Ford account. I led a team of Experience Leads, Information Architects and Content Strategists, working to develop and optimize all channels in Ford's digital ecosystem, including their in-vehicle, tablet and mobile experiences.

We built out a mobile site that was compatible with both touch and focus devices to better serve the widest possible audience of Ford owners
We developed a fully-functional iPad prototype giving Ford dealers a sales tool they could use on the lot, to better connect with and sell to prospective customers
We implemented a complete redesign of the Ford Corporate site, using an agile process to roll out sprint-based updates

Ford Owner Mobile Experience

Ford Dealer Sales Tool Prototype

Ford Corporate Website Redesign

Ford Consumer Lifecycle Conceptual Model

Ford Consumer Lifecycle Mapped to Personas

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Pfizer | Creative Director, Experience Designer, Director

At GREY/G2, I conceived and directed a series of videos as part of the complete rebranding of Pfizer's corporate site, and served as Creative Director and Experience Designer, steering the look and feel of the new design.

The new Pfizer.com was a huge success:

The site was a Webby Honoree and the team received a personal congratulations from Pfizer’s CEO
There was a huge increase in the organic SEO ranking, based in large part on implementing SEO best practices
Site traffic tripled and the site saw significantly longer engagement times

Pfizer Homepage Launch Video