I'm Andrew Leitch, and I'm an Experience Director, Filmmaker and Musician. Betaville is a company I founded to create video, web and VR/AR experiences.

I’m currently leading the experience design team responsible for the streaming apps (everything outside the car) at SiriusXM. I oversee both audio (music, talk, news, comedy, sports) and our newly-launched video content across all streaming platforms, including mobile, tablet, web, OTT, and voice experiences.

I also teach a series of master classes at the New York Film Academy within their new Narrative Virtual Reality program. 

I was recently a lab fellow at a Virtual Reality Lab run out of NYU’s Media and Games Network (MAGNET), where I directed a Cinematic VR experience, Now Then, with fellow lab participant (and Academy Award-winning producer) Ryan Silbert. Now Then debuted at the lab’s Demo Day, sponsored by Time Magazine and Oculus.

In the past, I’ve held Creative/UX leadership roles at digital agencies such as Razorfish, GREY/G2 and Agency.com, launching foundational experiences for blue-chip brands including Nike, Pfizer and Ford.

More recently, I worked as an Experience Director at NBCUniversal, consulting with their TV Everywhere, Digital Products and Content Distribution groups across a range of brands in their portfolio,  and worked with ITVS (part of the Corporation for Public Broadcasting), to help optimize OVEE, their live streaming product

I’m also actively involved in New York's VR and multi-platform storytelling communities, and participated in StoryCode’s first Story Hackathon, where my team won the prize for best use of the Twilio API.

My web series, Elevator Moods, was an official selection at the Sundance Film Festival, a finalist at SxSW Interactive, a winner of a Webby (Best Broadband Site) and was ultimately acquired by A&E TV.

You can contact me here, or download a PDF of my résumé here.