I’m Andrew Leitch.

I’m an Experience Director with a focus on creating immersive experiences (VR/AR/MR/spatial audio). 

Virtual Reality

I’m actively involved in New York's VR and immersive storytelling communities.

I was a lab fellow at a VR Lab run out of NYU’s Media and Games Network (MAGNET) where I developed a template for VR storyboarding that has become an industry standard.

I also taught a series of master classes at New York Film Academy’s Narrative Virtual Reality program, participated in StoryCode’s first Story Hackathon, and presented at the XD Immersive conference on the language of Cinematic VR.

Experience Design

I was a Director of Automotive Experience Design at SiriusXM, leading the UI design team for all of their automotive entertainment systems, including implementations of Apple and Android in-vehicle platforms. I also led research into future-state technologies such as augmented reality (heads-up displays), spatial audio and autonomous vehicles.

In the past, I’ve held Creative/UX leadership roles at digital agencies such as Razorfish, GREY/G2 and Agency.com, launching foundational experiences for blue-chip brands including Nike, Pfizer and Ford.

Film & Music

My web series, Elevator Moods, was an official selection at the Sundance Film Festival, a finalist at SxSW Interactive, a Webby winner and was ultimately acquired by A&E TV. My short film The Jetty premiered at Dublin’s Darklight Festival.

With a background as a professional musician, I create soundtracks for all of my films and videos. I also compose and record in spatial audio for my VR immersive experiences.