Director, Automotive Experience Design
SiriusXM, March 2018 — Present
Leading the design team responsible for numerous in-vehicle user experiences for Ford, GM, BMW, Mercedes, Toyota, Honda, and many others. Also focusing on future-state technologies coming to the vehicle, including augmented reality (heads-up displays), spatial audio, autonomous vehicles and the new Android Automotive Operating System.

Virtual Reality Instructor
New York Film Academy (NYFA), May 2017 — October 2018
Taught a series of master classes at NYFA within their Narrative Virtual Reality program, focusing on how to structure experiences in cinematic virtual reality (using a VR-specific storyboard template which I designed), and then taking their concepts through to completed VR projects.

Virtual Reality Lab Fellow
NYU Media and Games Network (MAGNET), September 2016 — January 2018
Selected to participate in NYU MAGNET’s VR Lab, a program for media creators and technologists to ideate, prototype and build virtual and augmented reality experiences. Directed a Cinematic VR experience, Now Then, with fellow lab participant and Academy-Award-winning producer Ryan Silbert, which was featured at the lab’s Demo Day, sponsored by Time Magazine and Oculus.

Founder & Experience Director
Betaville, February 2012 — August 2016
Founded Betaville to create experiences for the web, video and virtual reality. Projects included consulting with NBCUniversal's TV Everywhere and Digital Products groups, and with ITVS, part of the Corporation for Public Broadcasting, leading experience design strategy for OVEE, their live streaming product.

Experience Director
Razorfish, October 2010 — January 2012
Headed up a team of Experience Designers, Information Architects and Content Strategists. Led the experience design on the Ford account, developing and optimizing user experiences across all consumer touch-points in the Ford ecosystem, including their in-vehicle, tablet and mobile channels.

Group Director, User Experience
GREY, March 2009 — October 2010
Led the formation of the User Experience practice in GREY/G2’s New York office. Hired the team and developed a methodology to work with multiple agency disciplines across all channels, including digital, social, print and TV, as part of GREY’s integrated marketing approach.

Senior Vice President, Creative Director
GREY, November 2006 — February 2009
Consulted with G2, part of the GREY group, on a complete redesign of Pfizer.com (Webby Honoree), leading the visual design, UX and video production. Transitioned to a full-time position to head up the creative team, working with clients such as Kraft, Latisse and Nestlé.

Director / Experience Designer
Elevator Moods, May 2005 – October 2006
Wrote, directed and designed the experience for Elevator Moods, a web series set in an elevator and shot from the POV of a surveillance camera. Elevator Moods was an Official Selection at Sundance, a Finalist at SXSW Interactive, a Webby winner (Best Broadband Site) and was ultimately acquired by A&E TV.

Creative Director, User Experience Group
Fair Isaac, October 2002 — April 2005
Led the User Experience Group for Braun Consulting, acquired by Fair Isaac (FICO), working at the intersection of technology, strategy, user interface and visual design. Supervised and mentored a staff of Designers, Developers and Information Architects for clients such as Pfizer and the New York Times.

Adjunct Professor
Pratt Institute, September 2001 — September 2002
Developed a new undergraduate course called Technology and Writing, focused on creating and coding multimedia projects. The course mixed hands-on learning with a more theoretical examination of hypertext, interactive cinema and digital video.

Director, Interactive Design
T3 Media, January 1999 — April 2001
Creative leader of the Interactive Design group, providing creative direction on projects including Scholastic (winner of two Webbies), Sony and American Express. Creative lead for new business development. Responsible for hiring and mentoring a staff of twenty, and building one of the first dedicated UX practices at a digital agency.

Creative Director
Agency.com, September 1997 — December 1998
One of the first Creative Directors at Agency.com. Supervised blended team of Art Directors, Designers, Writers and Front-End Coders. Led the redesign of MetLife.com, and launched foundational online experiences for Nike, including Michael Jordan’s Jumpman 23 and the Brazilian national soccer team’s site, Brasil Futebol.

Creative Producer
OVEN Digital, February 1997 — September 1997
Developed creative briefs and new business proposals for clients such as Aries Online Games, HarperCollins and the Museum of Modern Art. Managed client relations and production team. Helped lead the strategy for the new iteration of MoMA’s web site.

Awards

Sundance Film Festival
Official Selection: Elevator Moods

Webby Awards
Winner, Broadband Category: Elevator Moods
Winner, Kids Site: Scholastic
Winner, People’s Voice Award: Scholastic
Honoree, Pharmaceutical Category: Pfizer.com

SXSW Interactive Festival
Finalist, Experimental Category: Elevator Moods

Made in NY Media Center: Virtual Reality Pitchfest
Winner: YES!

StoryCode Story-Hackathon: Beta
Special Recognition: Best use of Twilio API

ADDY Awards - Best of New York
Citation of Excellence: Nike – Jumpman 23
Citation of Excellence: MetLife
 
@d:tech Awards
Silver, Best Direct Marketing Website: MetLife

"The Best Awards"
Citation of Excellence: Nike – Jumpman 23

Internet Professional Publishers Association (IPPA) Awards
Second Runner-up, Best Overall Site Design: Nike - Jumpman 23
Honorable Mention, Best Commercial Concept: Nike - Jumpman 23

One Show Interactive Awards
Finalist: MetLife
Finalist: Nike - Jumpman 23

Society of Publication Designers (SPD)
Silver Medal, Online Design: Nike - Jumpman 23